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The New York Public Library for the Performing Arts > Vaudeville Nation

Vaudeville and Broadway

Oscar Hammerstein in front of his theaters at Times Square, 1900. Billy Rose Theatre Collection
Oscar Hammerstein in
front of his theaters at
Times Square, 1900.
Billy Rose Theatre Collection

Vaudeville and Broadway co-existed after the Times Square district began in the 1890s.  Oscar (I) and Willie Hammerstein managed the "legitimate" Victoria Theater on the NW corner of 42nd Street and Broadway and the Paradise Roof above it.  Willie Hammerstein was famous for presenting imitators of other producers' stars, at one point starting the "Salome War" in which everyone in Vaudeville was doing the Dance of the Seven Veils.

Florenz Ziegfeld, Jr. had a variety-bill roof garden over the New Amsterdam Theater as well.  The huge Hippodrome Theater served as a vaudeville house at times but also presented programmed bills for multi-month bookings.  Many performers alternated between vaudeville and Broadway bookings.

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