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Yellow Kid Cartoon

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Richard Felton Outcault. "Yellow Kid." Drawing, ca. 1896.
NYPL, Miriam and Ira D. Wallach Division of Art, Prints and Photographs, Print Collection

The very popular comic strip "Hogan's Alley," created by Richard Outcault and published in color by The World, depicted several tenement-district urchins. Among them was the Yellow Kid, who excelled at mocking upper-class customs and wore a characteristic yellow gown. When the New York Journal and Advertiser matched The World’s color printing capability, Outcault defected to the competition. The ensuing dispute between the two newspapers gave rise to the label "yellow journalism," synonymous with unprincipled journalism. In this cartoon, Outcault, who later dedicated himself to his "Buster Brown" series, satirizes the "yellow" newspaper craze, which recruited countless street newsboys in a bid to increase sales.


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